How to Get More Local Business Leads with SEO

Local SEO is what enables you to attract a consistent flow of customers from your immediate vicinity. Many small businesses face the problem of not simply providing excellent services or products but getting recognized by the people who are searching for what they offer. Picture that you are running a bakery in Surat, and the majority of your sales are coming from word, of, mouth only. Then, imagine someone in your area searching for best bakery near me on Google, and your business is right there at the top of the search results. This is what local SEO can do for you.

If local SEO is implemented correctly, it becomes more than just a visibility booster. It becomes an instrument that generates leads, foot traffic, and sales. For instance, research indicates that 76% of individuals who use their smartphones to look up local businesses end up visiting the business in less than 24 hours. Likewise, by ensuring that your Google My Business profile is well set up, you may be able to feature in map packs, local search results, and even voice searches, thereby gaining a competitive advantage over those who have not yet ventured into local SEO.

Incorporating local SEO as part of a bigger digital marketing strategy that also includes elements such as social media engagement, localised content, and review management, enhances your visibility. The components support each other, resulting in a digital presence that not only draws interest but also establishes credibility. Eventually, this strategy converts one, time visitors into repeat customers and positions your business as the leading choice in the neighbourhood.

When you put local SEO at the forefront, you are really going after the people who matter the most, your local community, and not just the clicks.

Why Local SEO Is Essential for Lead Growth

For small businesses, visibility is everything. Local SEO ensures that when potential customers in your area search for your products or services, your business appears right where it matters most—at the top of local search results. For small businesses with limited marketing budgets, this targeted approach is not just cost-effective but also highly efficient, connecting you directly with people who are ready to make a purchase.

How Local SEO Builds Trust and Visibility

The very fact that you are visible in local search results raises your credibility in a blink of an eye. When a customer needs a service like yours and your business is the one they find in Google Maps or the local pack, its a kind of a trust signal and they think youre professional.

There are a number of things that make this trust possible:

Review Signals: Having lots of good reviews on Google My Business does not only help with rankings but also persuades customers to take your business. A business with 4. 5 stars and authentic reviews is naturally the one that gets the most clicks.

Proximity: Google gives preference to the businesses that are physically nearest to the searcher. If you are the first choice for the searches that come from the vicinity, the customers find it very convenient to get your business rather than the competitors who are located far.

Relevance: Properly optimized business listings, keywords, and content make sure your business is the one that meets the search intent, which raises the level of trust that you are capable of providing the exact service or product that is needed.

By consistently appearing in relevant local searches, you reinforce your brand’s reputation and increase the likelihood that customers will choose you over others.

How Local SEO Drives Conversions

Local SEO doesn’t just bring visitors—it converts them into leads and paying customers. Targeted local keywords ensure your business reaches the right audience at the right time. For example, someone searching for “local plumbers near me” or “digital marketing agencies in Surat” is already looking for a solution. By appearing at the top of these searches, your business becomes the obvious choice.

Actionable tips to drive conversions with local SEO:

• Optimize your Google My Business listing with accurate contact details and services.
• Use location-specific keywords in your website content, meta tags, and landing pages.
• Encourage satisfied customers to leave reviews, reinforcing social proof.
• Include clear calls-to-action like “Call Now,” “Book a Free Consultation,” or “Get a Quote Today.”

By aligning your local SEO strategy with buyer intent, you not only increase visibility but also turn searches into measurable leads, maximizing the return on your marketing efforts.

Understanding Local Business Lead Generation

For small and medium-sized businesses, generating leads in your local area is often more valuable than attracting random traffic from across the globe. Local lead generation focuses on connecting with people who are nearby and actively looking for the products or services you provide. By combining local SEO strategies with digital marketing tactics, businesses can generate local leads consistently and efficiently, turning online searches into tangible customer interactions.

What Is Local Lead Generation with SEO?

While traditional SEO aims to increase overall website traffic, local lead-focused SEO is about driving qualified, actionable leads within a specific geographic area. Instead of simply boosting page views, this approach ensures that the right audience finds your business when they are ready to engage.

For example, a small landscaping company in Surat may appear on Google for generic searches like “landscaping services.” But by optimizing for local search terms such as “landscaping services near me” or “best garden maintenance in Surat,” the business connects with nearby clients who are more likely to hire immediately. Similarly, a local bakery can use location-specific keywords to appear for searches like “birthday cakes in Surat,” converting searchers into orders in real time.

Primary Channels for Local Lead Acquisition

Several channels work together to capture local leads effectively:

• Google My Business (GMB): A fully optimized GMB profile ensures your business appears in local search results, maps, and top-of-the-page listings. Include accurate contact info, business hours, services, photos, and encourage customer reviews.
• Local Landing Pages: Creating pages specifically targeting neighborhoods or service areas increases visibility and relevance. These pages should include location-specific keywords, client testimonials, and clear calls-to-action.
• Social Media & Community Engagement: Local social media campaigns, community groups, and collaborations with nearby businesses can attract attention from potential clients in your area. Engaging with your audience through posts, events, and location tags boosts trust and generates interest in your services.

By leveraging these channels strategically, businesses can generate local leads consistently, reduce wasted marketing spend, and ensure that online searches translate into real-world customers.

Read Also: 11 Ways to Build a Powerful Online Presence From Scratch

Conducting High-Intent Local Keyword Research

Keyword research is the foundation of any successful local SEO campaign. Without understanding what your potential customers are searching for, even the best website and marketing strategy may go unnoticed. By focusing on high-intent local keywords, businesses can attract prospects who are ready to take action, whether it’s booking a service, calling for a quote, or visiting a store.

Identifying Keywords Customers Actually Search

The key to generating meaningful leads is targeting keywords that reflect buyer intent. Instead of using broad terms like “digital marketing” or “plumber,” combine the service with the location to match what local customers are actually typing into Google. Examples include:

• “Local SEO services in Surat”
• “Best plumber in Surat East”
• “Emergency AC repair near me”

Adding micro-location phrases like neighbourhoods, streets, or districts increases your chances of appearing for highly specific searches. Additionally, incorporating problem-solving keywords such as “how to fix leaking pipes Surat” or “affordable SEO services in Surat” ensures your content addresses real customer needs and improves the likelihood of conversions.

Tools and Techniques for Local Keyword Research

Several tools and techniques can streamline this process and uncover valuable opportunities:

• Google Keyword Planner: Identify search volume, competition, and related local terms.
• AnswerThePublic: Discover questions and phrases people commonly search for in your area.
• SEMrush / Ahrefs: Analyze competitors’ local keywords and uncover content gaps.
• AI-powered keyword tools: Quickly generate variations of service + location keywords and prioritize high-intent phrases.

Additionally, conducting a competitor gap analysis helps you identify which local keywords your competitors rank for and which ones they are missing. This allows you to target opportunities they may have overlooked and attract leads more effectively.

By implementing high-intent local keyword research, businesses not only increase visibility in local searches but also ensure that each visit to their site has the potential to generate local leads and drive real revenue.

Optimizing Your Google My Business Profile

A well-optimized Google My Business profile is one of the most powerful tools for local SEO. It acts as a virtual storefront, often being the first interaction potential customers have with your business online. By making sure your GMB profile is complete, visually appealing, and regularly updated, you can attract more local leads and enhance your credibility.

Completing Your GMB Profile Accurately

Accuracy is key when it comes to GMB. Make sure all business information is up-to-date, including:

• Business Name and Categories: Choose the most relevant primary and secondary categories.
• Address and Service Areas: Ensure your physical location and areas served are correct.
• Hours of Operation: Display regular and special hours to avoid customer confusion.
• Contact Details: Include phone numbers, email, and website links to make reaching you effortless.

A fully completed profile signals trustworthiness to both Google and potential customers, improving your visibility in local search results.

Using Visual Assets Effectively

Visuals make your business stand out. High-quality photos, videos, and even virtual tours allow customers to get a real sense of your offerings. For example, a restaurant showing images of its signature dishes or a digital marketing agency showcasing office culture and team can make the business more relatable and inviting. Consistent, professional visuals also improve click-through rates from local search results.

Leveraging Google Posts, Offers, and Updates

Google Posts are a dynamic way to engage your audience directly from search results. Share updates, special offers, or upcoming events regularly to keep your profile active. Regular posting not only improves engagement but also signals to Google that your business is active, which can positively impact local search rankings.

Tracking Insights and Performance

GMB provides valuable analytics, such as how customers find your business, what actions they take, and which search queries lead to interactions. Use these insights to optimize your strategy:

• Identify popular keywords driving traffic and focus content around them.
• Track clicks, calls, and direction requests to measure conversions.
• Adjust posts and offers based on customer engagement trends.

By fully optimizing your Google My Business profile, you create a strong foundation for local SEO success, making it easier to generate leads and grow your business within your community.

Building Location-Specific Landing Pages

Creating landing pages tailored to specific locations is a critical strategy for local SEO. These pages act as targeted entry points for potential customers searching for services in their area. By aligning content with local search intent, businesses can increase visibility, generate relevant leads, and improve conversions.

Align Pages With Local Search Queries

Each landing page should speak directly to the local audience. Incorporate city, neighborhood, or regional keywords naturally throughout headings, body content, meta tags, and URLs. For example, a digital marketing agency can create a page titled “Local SEO Services in Surat” rather than a generic “SEO Services” page. This approach helps search engines understand the page’s relevance to local searches and ensures it appears for users actively seeking services in that area.

Highlight Local Case Studies and Testimonials

Adding region-specific examples and testimonials builds trust with potential customers. For instance, showcasing a success story of a Surat-based restaurant that increased online orders through your services or sharing feedback from a local client makes your business more relatable. Prospects are more likely to engage when they see evidence that your services have delivered real results in their community.

Include Clear Calls-to-Action

Every landing page should guide visitors toward a specific action. Encourage users to:

• Fill out a contact or inquiry form
• Make a phone call directly from the page
• Book a consultation or service

Effective CTAs improve lead generation by converting visitors who find your page through local search into tangible business opportunities. By combining local relevance, social proof, and actionable steps, location-specific landing pages become a powerful tool for attracting and converting high-intent local leads.

Strengthening On-Page SEO for Local Relevance

On-page SEO is the backbone of local search visibility. By optimizing your website’s structure, metadata, and content, you can ensure that both search engines and potential customers easily understand your offerings. Strong on-page SEO also helps local SEO services in Surat and small businesses rank higher for geographically targeted searches, ultimately generating more local leads.

Optimize Page Structure and Meta Tags

A clear and well-structured page makes navigation intuitive for users and helps search engines index your content effectively. Key elements to focus on include:

• Title Tags & Meta Descriptions: Use city-specific keywords like “Local SEO Services in Surat” naturally. Craft compelling meta descriptions that encourage clicks.
• Heading Hierarchy (H1-H6): Maintain a logical flow with a single H1, descriptive H2s, and supporting H3s/H4s.
• URLs: Keep them short, descriptive, and keyword-friendly, e.g., /local-seo-services-surat.

A well-structured page ensures your local audience finds the information they need quickly, improving engagement and conversions.

Implement Structured Data Markup (Schema)

Schema markup provides search engines with additional context about your business. For local SEO, important schemas include:

• LocalBusiness schema for basic business info like address, phone number, and hours
• Service schema to describe specific offerings
• Review schema to highlight testimonials and ratings

Structured data can enhance your visibility in local search results through rich snippets, maps, and star ratings, making your business stand out.

Ensure Mobile Optimization

With most local searches occurring on mobile devices, a mobile-friendly design is essential. Ensure fast loading times, responsive layouts, and easily clickable buttons. Mobile optimization not only improves user experience but also positively influences Google rankings, helping you capture leads efficiently.

Internal Linking and Content Hierarchy

Linking to other relevant pages on your website improves navigation, spreads link equity, and guides visitors to take action. Examples include:

• Linking from service pages to related blog posts about local SEO tips
• Connecting location-specific landing pages to Google My Business optimization guides
• Creating a logical hierarchy that highlights main services and sub-services

By strengthening on-page SEO, small businesses can make their websites more relevant to local searches, improve visibility, and generate consistent local leads.

Building Local Authority Through Off-Page SEO

Off-page SEO plays a crucial role in establishing your business as a trusted authority within your local community. Beyond optimizing your website, gaining recognition from other reputable local sources signals to search engines that your business is credible and relevant. Effective off-page strategies help generate local leads, improve rankings, and build lasting relationships in your market.

Acquire High-Quality Local Backlinks

Backlinks from trusted local sources can significantly boost your search visibility. Collaborate with:

• Local partners such as suppliers, complementary businesses, or industry peers
• Community sponsors for events or charitable initiatives
• Local media outlets by contributing guest articles or press releases

Each backlink acts as a vote of confidence in your business, enhancing both authority and trust among search engines and potential customers.

Create Shareable Local Resources

Developing valuable content tailored to your local audience encourages others to reference and share your website. Examples include:

• Infographics showing industry trends or service comparisons in your city
• Guides for common local problems or frequently asked questions
• Downloadable templates or checklists for customers to use

Shareable resources not only attract backlinks but also position your business as an expert in the local market.

Leverage Community and Industry Engagement

Participating actively in local communities strengthens your brand presence. Consider:

• Hosting or sponsoring local events and webinars
• Engaging in networking opportunities with other local business owners
• Partnering with industry associations to showcase expertise

Community involvement increases brand awareness, encourages word-of-mouth referrals, and supports a natural backlink profile, all of which contribute to more high-quality local leads.

By combining local backlinks, valuable resources, and community engagement, your business builds authority that not only improves SEO performance but also fosters long-term trust and recognition in your target area.

Publishing Localized Content That Builds Trust

Creating content tailored to your local audience is one of the most effective ways to establish credibility and generate high-quality local leads. Localized content speaks directly to the needs, challenges, and interests of your community, helping your business stand out and become a trusted resource.

Address Region-Specific Needs

To resonate with your audience, focus on content that addresses the unique challenges and questions of your local market. For example, a digital marketing agency in Surat could write about “Top Social Media Strategies for Surat Businesses” or a plumbing service could cover “Common Plumbing Issues in [City/Neighborhood].” By addressing real problems your audience faces, you position your business as a helpful and reliable solution.

Showcase Local Success Stories

Nothing builds trust like proof of past success. Highlight local case studies, testimonials, and reviews to demonstrate the impact of your services. For instance, sharing how a Surat-based café increased foot traffic through your SEO strategy or a local retailer boosted online sales with your guidance shows prospects that your methods work in their community.

Develop Educational Assets

Offering educational resources enhances your authority while providing value. Examples include:

• How-to guides for common local tasks or services
• FAQs addressing local queries and concerns
• Tips and checklists tailored to regional customer needs

Educational assets not only help potential customers make informed decisions but also keep them engaged with your brand.

Optimize for Local Search Phrases

Integrate your target keywords naturally throughout your content to maximize local search visibility. Phrases like “local SEO services in Surat” or “generate local leads in [City]” should appear in headings, body text, and meta descriptions without sounding forced. This ensures your content is discoverable by users actively seeking solutions in your area.

By consistently producing localized, valuable content, your business builds trust, strengthens its online presence, and encourages more local leads to engage with your services.

Leveraging Social Platforms for Local Visibility

In today’s digital world, social media isn’t just for engagement or brand awareness—it’s a key driver for local lead generation. For businesses aiming to capture nearby customers, social platforms offer a direct line to the community. By creating meaningful, localized interactions, you can increase visibility, trust, and ultimately, conversions.

Engage With Your Local Community

Local engagement is more than posting regularly; it’s about creating content that resonates with your city or neighborhood audience. Strategies include:

• Highlighting Local Events: Share your participation in fairs, expos, or community festivals. For example, a Surat-based digital marketing agency could post about hosting a free local SEO workshop or sponsoring a small business networking event.
• Showcasing Collaborations: Partner with local businesses for joint campaigns, such as contests, giveaways, or service bundles. Posts showcasing these collaborations encourage community support.
• Promoting Special Offers: Share location-specific promotions, discounts, or flash sales to drive foot traffic or inquiries.

Consistently creating content that reflects local culture, events, or trends makes your brand relatable and memorable.

Encourage Location Tags and Customer Reviews

User-generated content and reviews provide social proof that builds credibility with both potential customers and search engines. Implement strategies like:

• Incentivizing Reviews: Encourage customers to leave honest feedback on platforms like Google Business Profile, Facebook, or Instagram. Offer small perks like discounts or shout-outs in posts.
• Encouraging Location Tags: Ask customers to tag your business location in their posts, stories, or reels. This increases visibility among their network and boosts your local reach.
• Showcasing Positive Mentions: Share and celebrate customer posts, testimonials, or reviews on your social profiles to highlight satisfied clients.

Positive reviews and location tags not only improve social visibility but also reinforce trust, helping your business stand out in local searches.

Partner With Local Businesses and Influencers

Collaboration is a powerful tactic for expanding reach and credibility. Consider:

• Cross-Promotions: Team up with non-competing local businesses for joint campaigns, social media takeovers, or co-branded content.
• Guest Posts and Stories: Share expertise through guest posts on local influencers’ pages or local blogs to tap into their audience.
• Co-Hosted Events or Webinars: Collaborate on educational sessions, workshops, or virtual meetups relevant to your community.

Such partnerships generate backlinks, mentions, and increased engagement, while positioning your brand as a trusted and connected member of the local ecosystem.

Best Practices to Maximize Impact

• Maintain a consistent posting schedule aligned with local events and peak engagement times.
• Use location-specific hashtags to improve discoverability in your city or neighborhood.
• Monitor analytics to track which types of local content generate the most engagement, clicks, and leads.
• Engage actively with comments and direct messages to foster relationships and encourage repeat business.

By combining localized content, social proof, and strategic partnerships, your business not only strengthens its presence on social platforms but also converts online engagement into tangible local leads.

Managing Online Reputation to Influence Decision-Making

In today’s digital-first world, your online reputation can make or break a local business. Potential customers often read reviews before deciding to engage with a service. By actively managing your online reputation, you not only build trust but also influence buying decisions, turning casual visitors into high-quality local leads.

Set Up a Review Acquisition Process

Collecting reviews consistently is the foundation of a strong online reputation. Implement a system that makes it easy for customers to share feedback:

• Automated Requests: Use email, WhatsApp, or SMS to politely ask satisfied customers to leave reviews after a purchase or service.
• Timing Matters: Send requests shortly after a positive experience while the service is still fresh in their mind.
• Ease of Use: Provide direct links to your Google Business Profile, social media, or other review platforms to minimize friction.

A structured review acquisition process ensures a steady stream of authentic feedback, enhancing credibility and local search visibility.

Respond Professionally to All Reviews

Engagement with reviews is just as important as collecting them. Responding thoughtfully shows potential customers that you value feedback:

• Positive Reviews: Thank customers for their support, highlight specific details they mention, and subtly reinforce your services.
• Negative Reviews: Address concerns politely, offer actionable solutions, and invite them to discuss offline if necessary. This demonstrates accountability and commitment to improvement.
• Consistency: Make it a practice to respond promptly to all reviews, creating a responsive and customer-focused brand image.

Professional responses strengthen trust, encouraging new clients to choose your services over competitors.

Use Reviews to Enhance Website Content

Reviews aren’t just for third-party platforms—they can also boost your website’s credibility and conversion potential:

• Display Testimonials Strategically: Feature positive reviews on landing pages, service pages, or your homepage to reinforce your expertise.
• Highlight Problem-Solving Stories: Show how your business addressed customer challenges, making the testimonials relatable for new visitors.
• SEO Benefits: Incorporate relevant keywords naturally from reviews to enhance local search relevance and attract targeted leads.

By leveraging reviews effectively, your business builds a reputation that not only attracts leads but also influences their decision-making at every stage of the buyer journey.

Measuring Local SEO Performance and Business Impact

For local businesses, implementing SEO strategies is only half the battle. To truly understand the effectiveness of your efforts and maximize lead generation, it’s essential to measure and analyze performance. Tracking the right metrics not only highlights what’s working but also uncovers areas for improvement, ensuring your local SEO drives tangible business results.

Track Visibility Metrics

Visibility is the foundation of local SEO. Monitoring how your business appears in search results helps you understand your reach and potential audience engagement. Focus on:

• Local Search Rankings: Track rankings for targeted local keywords like “digital marketing agency in Surat” or “local SEO services near me.”
• Impressions and Clicks: Analyze how often your business appears in search results and how many users actually click through to your website.
• Maps Visibility: For businesses listed on Google My Business, monitor how often your listing appears in Google Maps searches.

Consistently reviewing these metrics helps you understand whether your content, keywords, and local optimization are making an impact.

Track Lead Conversions

Visibility alone isn’t enough; the ultimate goal is to convert local traffic into leads. Measure your conversions by monitoring:

• Form Submissions: Track contact or inquiry forms submitted from landing pages and GMB listings.
• Phone Calls: Use call tracking to attribute incoming calls directly to your SEO efforts.
• Bookings or Appointments: If your business relies on scheduled services, track appointments made online or via phone.

By linking visibility metrics to actual lead conversions, you can identify which tactics generate the most value and adjust your approach accordingly.

Integrate CRM and Analytics Systems

Centralizing data improves insights and decision-making. Integration options include:

• Google Analytics: Track website traffic, user behavior, and goal completions.
• Call Tracking Tools: Attribute phone inquiries to specific campaigns, pages, or keywords.
• CRM Integration: Connect leads directly to your CRM to monitor follow-ups, nurture campaigns, and conversion rates.

This integration creates a complete picture of your marketing performance, allowing your team to respond quickly to trends and opportunities.

Refine Strategy Based on Insights

The data you collect should drive continuous improvement. Regularly:

• Identify gaps or underperforming areas in your local SEO campaigns.
• Optimize website content, landing pages, and GMB listings based on performance insights.
• Run A/B tests on calls-to-action, landing pages, and local content to see what resonates most with your audience.
• Adjust keyword targeting to match evolving search behaviors in your local area.

By systematically measuring performance and refining strategies, your business ensures that local SEO not only drives visibility but also delivers measurable growth in leads and revenue.

Read Also: How Important Is SEO Services In Digital Marketing?

FAQs About Local SEO Lead Generation

Local SEO can be a game-changer for small businesses, but many business owners have questions about how it works and how to get the most out of it. Below are answers to the most common queries:

How can I get more local business leads with SEO?

To generate local leads effectively, focus on optimizing your Google My Business profile, building location-specific landing pages, and targeting high-intent local keywords. Consistently publishing content relevant to your local audience, gathering reviews, and engaging on social platforms also boosts visibility and trust, helping attract more qualified leads.

How long does it take for local SEO to generate results?

Local SEO is a long-term strategy. Typically, businesses begin to see measurable results in 3 to 6 months, depending on competition, keyword targeting, website authority, and the consistency of optimization efforts. Regular monitoring and adjustment accelerate results and improve ROI.

Which businesses benefit most from local SEO?

Any business that relies on local customers can benefit, including:

• Restaurants and cafes
• Digital marketing agencies

• Plumbers, electricians, and contractors
• Medical clinics and health services
• Retail shops and service-based businesses
  Focusing on local visibility helps these businesses connect with customers nearby who are ready to take action.

Difference between local SEO and traditional SEO

While traditional SEO targets broad keywords to attract global or national audiences, local SEO focuses on geographic-specific searches. Local SEO emphasizes Google Maps optimization, localized content, local backlinks, and reviews, all aimed at driving leads from nearby customers.

Do I need a website for local SEO lead generation?

While having a website strengthens your local SEO, it isn’t strictly necessary. A fully optimized Google My Business profile, active social media pages, and citations on local directories can still attract leads. However, a website allows you to control content, build authority, and capture leads more effectively.

How to optimize Google My Business for maximum leads?

• Ensure all business information is accurate and complete: address, phone number, categories, and hours.
• Add high-quality images and videos to engage potential customers.
• Post regular updates, offers, and promotions.
• Encourage satisfied customers to leave reviews and respond to them promptly.
• Monitor GMB insights to see which actions drive clicks, calls, and visits.

These practices help your business stand out in local search results, increase trust, and generate more actionable leads.

Conclusion

Local SEO is no longer optional for businesses aiming to thrive in their communities—it’s a critical strategy for generating high-quality local leads and growing your presence online. By optimising your website, creating location-specific content, leveraging Google My Business, and actively managing reviews, you position your business to attract customers who are ready to take action. Each step of a local SEO strategy, from keyword research to tracking conversions, contributes to a stronger digital footprint and measurable business growth.

For small businesses in Surat looking to dominate local search, partnering with a professional digital marketing agency in Surat can make a significant difference. A trusted agency like Metaloop ensures your local SEO efforts are precise, effective, and tailored to your target audience, helping you consistently generate leads and outperform competitors.

When executed strategically, local SEO transforms online visibility into tangible results: more calls, form submissions, appointments, and ultimately higher revenue. Whether you’re a startup, a growing business, or an established brand, investing in local SEO through the best SEO company in Surat positions your business as a trusted authority in your area.

Take the next step today—optimize your local presence, engage your community, and let Metaloop Marketing help you turn search traffic into loyal customers.