In 60 days we increased chur burger's store visits by 90 percentage
Chur Burger was created by Warren Turnbull. The delicious variety of burgers and shakes – best enjoyed with a cold beer – meant that Chur Burger quickly gained a loyal following. To further capitalize on its success, they decided to connect with Uppers.
Objectives
Chur Burger wanted to drive more walk-ins to their Surry Hills location. They don’t accept phone bookings or online orders, so it was a very challenging campaign as we could only bring in clients one way.
Our approach
Between February and March 2016, we put in place a local online strategy that heavily relied on search marketing.
We began by focusing on establishing a 5 km radius online presence for people searching for “Burgers” on Google. The below steps were followed:
- A Google My Business page was created for Chur Burger to enhance its online presence, meaning they relied less on the direct traffic to the website.
- Chur Burger’s Google My Business page was updated with the appropriate category, photos and restaurant details.
- Chur Burger was listed in over 60 niche directories to increase walk-ins through different online channels.
- Made sure there were no duplicate listings going forward.
