Most life’s activities are captured on mobile devices and can be viewed anywhere. Surfing on social media or online shopping changed how consumers adapt and expect change in companies. Companies that do not conform to the tide of change lose their relevance in the market space. More than 60% of global web traffic is fast […]
Introduction The development of social media has dramatically changed the way consumers engage with brands. Facebook, Instagram, Twitter, LinkedIn, and YouTube Short are among the varied platforms which and have shown a major impact on the consumer decision making process. Social media optimization (SMO) is therefore, a key element for all businesses and organization whose […]
Lately, performance marketing has integrated itself into the latest digital marketing trends framework such that brands can now achieve results through optimizing campaigns for targets such as conversions, leads or sales. This interactive area allows control of activities based on measured results, performance metrics that help determine what stimulates consumer behavior. The environment for performance […]
The process of franchise marketing entails the development and dissemination of a single brand image within multiple unit franchises to appeal to both the local and national markets. This type of marketing strategy becomes increasingly difficult as one scales it up and hence there is a need for tools and strategies that coincide with the […]
Social media advertising is necessary for all businesses to reach a broader audience or achieve some marketing goals. It is due to the fierce competition that permeates the world of advertising that each campaign’s chances of yielding the highest Return On Investments (ROI) are critical for its success. In this regard, ROI means the efficiency […]
The groundwork of digital marketing changes constantly. Video content is the predominant system of computer programs in communication technology. One significant advantage of Mastering video marketing is that businesses can use it to engage clients and promote their products. As observed in most corporate advertisements, this online message tool creates awareness about a product, reaches […]
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