Most life’s activities are captured on mobile devices and can be viewed anywhere. Surfing on social media or online shopping changed how consumers adapt and expect change in companies. Companies that do not conform to the tide of change lose their relevance in the market space. More than 60% of global web traffic is fast […]
Introduction The development of social media has dramatically changed the way consumers engage with brands. Facebook, Instagram, Twitter, LinkedIn, and YouTube Short are among the varied platforms which and have shown a major impact on the consumer decision making process. Social media optimization (SMO) is therefore, a key element for all businesses and organization whose […]
Lately, performance marketing has integrated itself into the latest digital marketing trends framework such that brands can now achieve results through optimizing campaigns for targets such as conversions, leads or sales. This interactive area allows control of activities based on measured results, performance metrics that help determine what stimulates consumer behavior. The environment for performance […]
The process of franchise marketing entails the development and dissemination of a single brand image within multiple unit franchises to appeal to both the local and national markets. This type of marketing strategy becomes increasingly difficult as one scales it up and hence there is a need for tools and strategies that coincide with the […]
Overview of Digital Marketing in 2024 The evolving landscape and new trends Digital marketing is witnessing an unprecedented evolution characterized by new trends such as AI powered automation, individualized messaging, and privacy-centered campaigns. This revolution has led to a surge in voice search queries, more video content being presented and augmented reality becoming a mode […]
Small businesses looking to prosper and stay competitive in the swift and dynamic business environment of 2024 have effectively turned online marketing into their mainstay. This article examines various aspects of online marketing for small businesses, including trends, strategies, and benefits that it provides. The digital platform presents countless opportunities through which small businesses get […]
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