Local SEO services: what Is local SEO?

Local SEO is a hand-crafted strategy for local businesses looking to increase their visibility in search engines, reach more local customers, and earn revenue.

Similar to traditional SEO, local SEO services focus on boosting your business listings in online search results for customers in close proximity to your business.

The goal of local SEO is to appear at the top of search results when potential customers search businesses like yours in their area.

Ultimately, local SEO helps achieve top rankings so more people can find, contact, and visit your local business.

Wondering how to rank at the top of search results?

Contact Metaloop now! We provide the best SEO services in Surat.

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Why is local SEO important? The benefits of local SEO services.

If you’re new to SEO, you might ask the question, “why is local SEO important?”. There are a few reasons that illustrate the importance of local SEO, and we’ll talk about them below.

With the long list of services Metaloop provides, it’s hard to understand how it will all work together to impact your business. The short answer is — your local SEO campaign will impact your business in amazing ways.

Searches including the words “near me” have increased by two times over the past year. That means that more and more people are looking for an easier way to find businesses close to them.

Not to mention that 72% of consumers who performed a local search on a search engine visited a store within five miles. This gives even more reason to optimize your website with local SEO because it shows that consumers genuinely make decisions based on location and how close they are to a business that offers what they’re looking for.

If you want to be the business that shows up in your target audiences’ search results, utilizing local SEO is the best way.

Here are some other benefits of adopting local SEO services and some reasons that outline why local SEO is important:

Why local SEO is an important reason

1: It’s easy to track

With platforms like Google Analytics or other website analytics platforms, you’ll be able to see in real-time how your local SEO performs, which will allow you to directly tweak things that aren’t benefiting your campaign.

2: GMB results look great

First and foremost, as a local business, real estate in search results is crucial. When you opt for local SEO, you’ll have the opportunity to win a position in the local SEO 3-pack — earning you additional SERP real estate besides your organic ranking.

Not to mention, map packs appear at the top of search results, so customers will see your business first.

3: It increases website traffic

With local SEO, you’ll see an increase in your website’s traffic since you’ll be more visible on search engine results pages.

With a GMB profile, users will see great reviews that customers gave you in the past and give them easy access to your website.

By making it so easy for users to find you online, you can expect increased website traffic.

4: It increases foot-traffic to your physical location

Local SEO solutions will also bring more foot-traffic to your location.

Many people will search for a “restaurant near me” with the intention of visiting a restaurant close to them. That gives you the opportunity to show up in search results and attract them to your physical location.

5: It helps you beat the competition

Many of your competitors may not claim their business in Google My Business, which means they won’t earn a spot in the map pack.

That said, it’s as simple as claiming your GMB profile if you want to get ahead of the competition.

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