6 reasons to imply PPC campaign for your business
Do you want your website to appear on the top of SERP for a dedicated keyword but don’t want to invest time in SEO? Then a PPC campaign is the right solution for you.
The PPC or Pay-Per-Click campaign is a mode of digital marketing that has become very popular recently. As the name suggests, PPC only costs you money if someone clicks on your advertisement link.
It is a simple model of advertising that focuses on driving more leads to your website. What’s really amazing about a PPC advertisement is that it appears on the top of the page. So, it is the easiest way to appear on top of the page without investing in SEO.
Yet, several businesses tend to overlook it. According to Clutch.io, only 45% of small businesses invest in PPC advertising. While there may be several reasons behind it, the most prominent of them all is ignorance.
Yes, there are business owners who are unaware of the importance of PPC advertising. This is why they choose to invest in other marketing channels over PPC.
Therefore, this article will list the top reasons why a PPC campaign is the right solution for your business.
6 reasons why to use PPC
When starting their journey in the world of PPC, many people have the question: Why pay to get on top of the SERP? When you can get there, eventually employ SEO.
The answer to this question is very simple.
1. Easy to set up and offers a wide range
If you have tried setting up an SEO strategy for your business, you already know how time-consuming it can be. Coming up with a strategy to creating content and watching your website slowly rise to the top is a time-consuming process.
PPC, on the other hand, is almost instant. With an easy setup and prompt display within hours, PPC is an affordable shortcut to the top. Not only that, it has a tremendous on-page conversion rate in comparison to that of SEO.
That is to say, PPC contributes up to 17% of the total on-page conversion that takes place on a website.
Another exciting feature of PPC advertisement is that it helps expand your reach. Unlike email or organic social channels, PPC uses keywords to garner new clients who are actively looking for your services.
2. Generates immediate and relevant results
Timeliness is one of the most essential features of PPC advertising. Hypothetically speaking, PPC can generate relevant results overnight in comparison to other strategies that take their sweet time to show results.
PPC makes this possible by adhering to the model of precise targeting. Like an SEO campaign, it is keyword centric. And targets a particular interest of the right demographics, like an email or social media marketing.
Hence, a PPC advertisement is displayed to the right audience at the right time. Which in return exponentially increases the chances of converting leads to paying customers.
3. Gives you total control of your budget
You must have heard the idiom: “don’t put all your eggs in one basket.” A PPC campaign is an exemplification of the same.
The advertising platforms are well aware of the tight budget on which marketers are treading these days. This is why PPC allows you to have granular control over how you spend your budget.
The advertising models by platforms like Google, Microsoft and other social media platforms allow you to break your budget into a campaign, group, and specific advertisement.
You can decide which aspect of the hierarchy works for you by doing this. And come up with budget-friendly solutions for your marketing strategy.
If you see positive results, you can immediately scale up your campaign. Simultaneously, if something isn’t working out for you, or you want to make changes in your current campaign, you can stop the advertisement at any time as well.
4. PPC can help you improve your SEO campaign
PPC and SEO are often seen as opposite strategies. With SEO targeting organic traffic and PPC being a paid strategy, it’s easy to make of putting them on opposite poles.
It’s not entirely true, though. These two strategies are not really antonyms of one another. Instead, if utilized to the fullest, PPC can help you improve your SEO campaign in many ways.
For starters, when implied together, PPC and SEO can help you occupy more space on the SERP. This means that if the user fails to click on your PPC advertisement, they will see your name again in the organic searches.
This will lead to the endorsement of your website and will add to the branding of your business at a minuscule level.
Apart from this, PPC also helps your SEO campaign discover new keywords. Since both PPC and SEO articles rank based on keywords, you can use PPC to see which group of keywords generates the most engagement. Based on this data, you can create title tags and meta tags that will help you increase conversion.
5. Helps you in implementing techniques like Retargeting
How many digital marketing strategies do you know of that allow you to target a customer once he lands on your page but fails to take any important action?
Well, not many, right?
But PPC allows you to imply an advanced targeting strategy called Retargeting.
It is a marketing strategy that allows you to create a campaign with the sole objective of targeting those people who visited your website but failed to convert.
The usefulness of retargeting as a campaign can be understood by the fact that a hefty 87.9% of marketers implies it. Out of which 70% of marketers have agreed that they opt for the strategy in order to create better brand awareness.
However, that doesn’t mean that retargeting doesn’t impact sales.
According to a stat by MotoCMS, retargeting has helped reduce cart abandonment by 6.5%. Simultaneously it has also boosted sales by 20%.
6. Most Successful Digital Marketing strategy
The most significant advantage of implying a PPC campaign is that it helps generate exceptional ROI.
According to stats by Google, businesses generate an average of 2$ on every dollar they spend on PPC, which is to say that these businesses are generating a fantastic 2:1 ROI.
Not many digital marketing campaigns out there offer this.
Further, it drives incredible traffic to your website, eventually adding to your revenue. For example, retailers online claim to have received a 36% boost in their traffic through PPC.
Another mind-boggling aspect of PPC is that it can serve a different part of your sales funnel. From the stage of creating awareness to driving conversions, PPC can do them all for you. In fact, they yield 50% more conversion than other modes of advertising.
So, this is how we can conclude that PPC is the most effective strategy, irrespective of the size of your business. It gives you instant access to the online market. From search engines to social media, you can apply this strategy anywhere to garner results.
However, the task of coming up with the right keywords and landing page can be a daunting task of forming a PPC campaign. This is why you require an expert team that can help you generate 100% results.
That is what we do at Metaloop Marketing. We are a digital marketing company that offers the best PPC management services in India. Each pay-per-click management campaign we build is based on years of research and analysis to better understand web users and different audiences.
So, what’s holding you back? Contact us today to get you to launch your first PPC campaign.
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